Fans of Twentieth Century Fox properties, like New Girl and Glee have a whole new way to experience those shows in their daily lives. Twentieth Century Fox Consumer Products is launching a new eCommerce initiative to engage the Fox fan base with official brand-specific shops that will roll out throughout the year. These shops will not only feature an on-demand product offering, but also licensed and seen-on merchandise authentic to each Fox property. To kick things off, fans of NEW GIRL, GLEE, AMERICAN DAD and FAMILY GUY can now purchase all-new merchandise, view show content, and interact with their favorite brands across various social media platforms on the shows’ individual shopping hubs.
Consumers can expect to find revamped, fan-friendly eCommerce shops that will offer an increased variety and stronger product offering for on-demand merchandise introducing categories like home goods, apparel, gym gear, pet apparel, and electronic accessories. The stores will also streamline consumer searches with product lines that allow consumers to find multiple products and licensed merchandise all in one shop.
In addition to fan-oriented merchandise, the official online shops will offer products that are reflective of what the characters from the popular Fox shows may wear or use. For example, in the New Girl shop, consumers can find kitchenware reflective of Jess, her personality, and her love for baking. Through an on-demand model, Fox is working to incorporate customizable merchandise where consumers can personalize their purchase, resulting in a one-of-a-kind creation that distinguishes it from any other licensed merchandise in the market. See something on the show you like? Bring it home!
“Our new ecommerce shops were developed with the intention of introducing a unique and innovative shopping experience to the fans of our television shows and films that will serve as an extension of our Fox brands,” said Morgan Chess, Vice President of Digital Strategy & Commerce at Fox Consumer Products. “Visitors will be able to watch the properties they love and then visit our new shops to find product that is not only referential to the films or shows they watch, but also authentic to the characters they love.”
The new online shops are engineered by MashOn Inc. and BLKBX Creative Group, who developed the creative elements for the new platform.
As the official shops roll out, they will be portable and will have the potential to reside on additional partner sites.
To visit the official shops, check out the following links: