Altrient C — the supplement endorsed by Gwyneth Paltrow.

It’s cold and flu season, and that means it’s time to pay especially close attention to your health. But with the holidays and our normally busy lives, who has time to actually do it right? High-profile celebrities do — even though they’re busier than most people. For Gwyneth Paltrow, Altrient C — rapid cell delivery, high-performance supplements — is her weapon for warding off pesky seasonal viruses.

“Vitamin C in high doses wards off viruses and strengthens immunity,” raves the health conscious Academy Award winner. Everybody knows about the health and wellness benefits of Vitamin C.  Only problem is, our body won’t absorb it. Up to 85% of oral vitamin C – tablets, capsules, powders, liquids and even the vitamin C you get from your diet – are not absorbed and simply passes out of your body and down the toilet as waste.

While most other animals can produce large quantities of vitamin C in their bodies every day, humans cannot. Research suggests that a genetic mutation in humans that happened ages ago “turned off” the gene that enables us to produce our own vitamin C.

The newest trend for healthy celebrity bodies is Altrient™ C, which uses a proprietary Liposome Encapsulated Delivery (LED) system that transports high doses of vitamin C throughout the body and releases it directly into the cells. Up to 98% of Altrient C passes through your stomach unharmed, absorbed in to your bloodstream and is transported throughout your body.

Popular Powders can contain 5000 mg of sugar, that’s like eating a donut with each supposedly “healthy” daily dose of Vitamin C and comparing high-performance LED vitamin C with all other forms of oral vitamin C can be like comparing a fire hose to a squirt gun.

Liposomes are made of an amazing, all-natural substance, rich in Omega-3 and Omega-6 fatty acids, that actually nourishes your body’s cells. Essentially a microscopic bubble made from two layers of specialized molecules called phospholipids. The durable, double-layer “membrane” is nearly identical to the membrane that surrounds each cell in your body. Just as the cell membrane keeps the contents of the cell inside and intact, a liposome can “contain” and protect whatever substance is placed inside its membrane.

Even though liposomes have been around since the 1970s, most people haven’t heard about them. Until recently liposome encapsulation technology, had been used almost exclusively by doctors and researchers to administer a relatively small number of esoteric drug therapies. Until Altrient Founder Cindy Nachman’s company adapted liposome encapsulation technology to provide a protective vehicle for its new vitamin C supplement.

Altrient™ products are only available direct to consumers at www.altrient.com